MO-mentum Marketing

It seems like these days, when the subject is turned to the marketing a given company should be engaged in, there's always this pressure to "GO BIG,....or go home."  Marketers and representatives selling advertising seem to get so excited about the possiblities of the internet, dynamic advertising, mass media, and anything on the "cutting edge".  And, there are exciting opportunities, but at the same time those opportunities and this new information can be overwhelming.

Websites are a good example of this problem.  Some people get so fired up about having "the best" website they can get.  It's gotta be cool, fun, flashy, AND deliver droves of customers.  Sites like that can cost thousands, and all before you have any idea if it will actually work to get you customers.  So, what ACTUALLY happens?  Most owners of small businesses get paralyzed.  They seem to be fooled into saying to themselves, "If I can't do it 'right', I just won't do it at all".

What happened to starting small?  If someone tells you that a new advertising/marketing venture is, without a doubt, going to work for your business, then they are trying to sell you something.  The best approach in 90% of situations is to start smaller, track the effort as best you can, and find out what kind of return you are getting.  Then you can invest as needed. 

The point is that if you can't have "Best", you can always start with "Good".  You need to have A website, not necessarily the flashiest.  You can always get "Better" over time, if it proves to be a worthwhile investment.  If you've never bought television advertising before and you are faced with putting together a TV spot and buying TV time on a relatively low budget, realize that you CAN do it.  It may not be your dream commercial idea with special effects, and you may not be able to afford a "media blitz", but that doesn't mean it's not worth trying.  Get a "Good" commercial together, and spend a "Good" amount of money on a localized cable run of TV spots.  If you get a decent flow of customers, you can always buy more spots, cover more areas, and even plan a "Better" idea for filming your next commercial.

Bottom Line: With marketing efforts, cover the "Good", track your efforts, get "Better", and eventually the "Best" (TV ads, website, social media plan, billboard coverage, etc.) won't be such a leap.

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We're now helping customers increase the quality score and search performance of their websites.  Part of this also has a lot do with online Public Relations, which is why we are offering a "Search Engine Optimization and Online PR package".  If you are interested in helping your website to perform better in searches OR you want to get a handle on online reputation--social media, blogging, etc.-- Let us know!

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Just thought I would start up a fun little blog to post some thoughts and share in some of the exciting things going on with MO-mentum Marketing.  I hope some of you enjoy and maybe even get excited too!

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